Full Job Description
About Us
At PepsiCo South Carolina, we are not just a leading global food and beverage company, but a community of diverse individuals who share a passion for innovation and customer satisfaction. With a commitment to sustainability and community engagement, we pride ourselves on making a significant impact across our local markets while delivering top-quality products. Our Woodruff location is strategic, playing a pivotal role in our operations, and we are seeking a talented Social Media Manager to join our dynamic marketing team.
Position Overview
As the Social Media Manager, you will be integral in developing and executing our online strategy to enhance brand awareness and drive business growth. Your role will encompass crafting compelling content, engaging with our community, and analyzing performance metrics to optimize our social media presence.
Key Responsibilities
- Develop and implement innovative social media strategies aligned with business goals.
- Manage daily social media activities across platforms such as Facebook, Instagram, Twitter, and LinkedIn.
- Create high-quality, engaging content that reflects our brand voice and resonates with our audience.
- Monitor and respond to customer inquiries, comments, and feedback across social media channels.
- Analyze social media metrics to assess the effectiveness of campaigns and adjust strategies as needed.
- Collaborate with cross-functional teams including marketing, sales, and customer service to ensure cohesive messaging and brand representation.
- Stay updated on industry trends, emerging technologies, and best practices in social media marketing.
- Identify opportunities for partnerships and collaborations that enhance our online presence and community engagement.
- Facilitate social media advertising efforts, including budget management and campaign optimization.
- Train and guide team members on best social media practices and strategies.
Qualifications
To excel in this role, you should possess a combination of experience, education, and skills including:
- Bachelor's degree in Marketing, Communications, or a related field.
- 3+ years of experience in social media management, preferably in a corporate environment.
- Demonstrated proficiency in social media platforms and analytics tools.
- Creative thinking with excellent writing and editing skills.
- Strong organizational skills and ability to manage multiple projects simultaneously.
- Proficient in graphic design tools such as Adobe Creative Suite or Canva is a plus.
- Strong understanding of SEO principles and best practices regarding social media.
- Ability to analyze data and derive actionable insights to improve performance.
- Exceptional communication and interpersonal skills.
Why Join PepsiCo South Carolina?
At PepsiCo, we believe our employees are our greatest asset. As a Social Media Manager, you will benefit from:
- Competitive salary and performance-based bonuses.
- Comprehensive health, dental, and vision insurance.
- Retirement plans with company matching.
- Generous paid time off and holiday policies.
- Opportunities for professional growth and development.
- A vibrant and inclusive workplace culture that values diversity.
- Access to cutting-edge marketing technology and tools.
Our Commitment to Diversity
Diversity and inclusion are at the core of our business. We are committed to creating an inclusive environment for all employees. We encourage applicants from all backgrounds to apply and join us in delivering remarkable products and engaging with our communities.
How to Apply
If you are passionate about social media and want to make a difference at a global brand! Join us in Woodruff, South Carolina as our next Social Media Manager. To apply, please submit your resume along with a cover letter detailing your experience and why you would be a great fit for our team.
Final Thoughts
Be part of a company that values your contributions and encourages innovation. At PepsiCo South Carolina, you'll find an opportunity to develop your skills and expand your career within a supportive environment. Apply today and start an exciting journey with us in shaping the future of our brand in the digital space!